BT has launched a new website to gauge demand for superfast broadband in the UK.
Communities not presently included in the roll out of BT Infinity are being asked to register their desire for high-speed internet access at The Race to Infinity
BT says it will wire up the five exchanges showing the biggest demand for fibre by December 31st 2010, with all responses logged to better understand potential demand for fibre-based services.
Exchanges need 1,000 premises votes to be eligible, with the winners enabled in early 2012 via fibre-to-the-cabinet (FTTC) or a mix of FTTC and fibre-to-the-premises (FTTP).
The Race to Infinity will host a leader board showing which exchanges are gathering the most votes.
The site is also a useful marketing tool for BT, with video explanation of “what superfast, fibre optic broadband could do for you” as well as links to Facebook and Twitter.
BBC technology correspondent Rory Cellan-Jones has already blogged on the campaign. He says that while small and remote communities may not be eligible to win, “if the competition really does catch the imagination of the public, then the pressure will mount on both BT and the government to make sure that nobody is left trailing behind in the race to a faster future.”